Prospecting Methods: Networking

Networking is one of the most important ways to get connected to prospects. You can meet people who are potentials through business groups and associations.

Your local chamber of commerce or other business association can be a vital place where you can generate leads. Not only do these associations keep and publish member data, they also hold regular meetings where you can have the opportunity to meet some of your potential customers.

As with all things, digital media is also making it easier to network through social media websites with some sites exclusively dedicated to creating professional networks. Learn how these work and use these to your advantage.

Creating a strong network is useful as it helps you create and maintain a relationship which gets you the business as well as gets you referrals for future business.