Think!

Differentiate yourself from your competition. While most people are just following a blind path, make sure you strategize where you are, where you want to be and how you want to get there.

• Think about who your customers are.

• Think about what the customer does.

• Think about the problems the customer faces.

• Think about what you can do to solve the customer’s problem(s).

• Think about how you can deliver value.

• Think like the customer and understand whether your offer makes sense to you.

Thinking about the sale makes you understand the objections the customer can raise. You can then prepare options to overcome those objections.

Do not follow blind scripts. Innovate, adapt and improvise. Be on top of your game by out-thinking your competition.