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Are You a Trusted Brand?
When you’re diagnosed with an illness and the doctor recommends a surgical procedure, your first question is whom would the doctor...


“We Don’t Have the Money!”
Many sales calls hit a block when the customer says that they don’t have the money to buy your product or service. Whether the statement...


Think Like a Customer!
While you’re in the business to sell your products, it is beneficial for you to think from the customer’s perspective. While this may...


You’re Not Suitable for Sales: Part 3
I don’t bad mouth my competition. A lot of sales people believe that it is their duty to point out the bad things about their competition...


Comparing Yourself to Your Competition
It is always good to know what your competition are doing. It is also good to know their strengths and their weaknesses. It helps make...


Do You Represent Your Product/Brand?
During my career I’ve come across many people who are just in the business of selling for the paycheck. They do not believe in their...


Evaluate Your Scripts
Say you are selling a pen. Your script could say: “We offer an efficient platform for the delivery of colored liquid to plant based...


Sales isn’t Everything!
Yes, you heard it right. While sales is the eventual purpose and outcome resulting in the revenue of the company, that sale did not...


Marketing vs. Sales
Most people would not be able to differentiate between Marketing and Sales. To some Sales is Marketing. To others Marketing is the...


Why should the customer buy from you?
You must answer this question before you begin selling. The reason is that you are the best. You must believe in this. Otherwise your...
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