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Why is the Customer Buying From You?
You have your reasons to sell the product. You believe your product is the best for the customer, it will deliver value, it will benefit...


Why should the customer buy from you?
You must answer this question before you begin selling. The reason is that you are the best. You must believe in this. Otherwise your...


First, Do No Harm!
This oft attributed phrase to the Hippocratic Oath which is related to doctors can easily apply to sales people. "It is the duty of every...


The Approach
Now you’ve qualified your prospects, so here comes the hard part. Now you need to convert the prospect into a customer. This means that...


Prospecting Methods: Relationships
You’re in the business of selling. At the same time, you’re buying from someone as well. Who do your suppliers sell to? Are they related...


Prospecting Methods: Content
Content is King. Whether it is a blog, an article, an info-graphic or a presentation, content attracts people to you. If your content is...


Prospecting Methods: Mail
Sometimes the old ways are the best. Traditional mail has become fallen out of fashion. However, when everyone is going digital, sending...


Prospecting Methods: Referrals
A metric that you are a good sales person is when your customers give you referrals. This means that you have successfully maintained...


Prospecting Methods: Advertising
Advertising is the most visible form of Marketing that most people see. For this reason, most people associate advertising as Marketing...


Prospecting Methods: Networking
Networking is one of the most important ways to get connected to prospects. You can meet people who are potentials through business...
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