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Selling Requires Knowledge (Video)
The knowledge of product, processes and people gives the sales person the edge to convert customer's needs into profitable sales.


Prospecting Methods: Seminars and Sales People
One of my pet peeves with sales people is that they do not use seminars effectively. I recall asking a few sales persons how a seminar...


Prospecting Methods: Seminars
A popular method for prospecting is to hold and attend seminars. Seminars are essentially a forum where specialized knowledge is shared....


Prospecting Methods: Face to Face Meetings
Prospecting is the process of reaching out to create opportunities for sales. This can involve cold calling leads or reaching out to...


Meet the Most Interesting People: Part 4
I was on my way to a customer when suddenly I heard what can only be described as a coughing sound coming from my car. A few sputters and...


Meet the Most Interesting People: Part 3
I got a phone call one day from someone who worked in a large company. “We need your (company’s) invoices!” he exclaimed. I snapped to...


Meet the Most Interesting People: Part 2
We were on a visit to a customer when the CEO had a thought. He called someone on the phone and asked them to go to his house and fetch a...


Meet the Most Interesting People: Part 1
One of the benefits of being in Sales is that you meet the most interesting people. Every encounter reveals something new and you get to...


Make the Relationship, not the Sale
One of the most important things you can do with your customer is make a relationship. Making a long-term customer means that the...


Say “Yes, please!”
I was a newbie in sales and accompanied a senior sales person to their customer. During the introductions the gentleman asked whether I...
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