Evaluate Your ScriptsSay you are selling a pen. Your script could say: “We offer an efficient platform for the delivery of colored liquid to plant based...
Look Around You!When you meet the customer, make sure you look as well as listen. The customer is always sending signals which can be important for the...
Meet the Most Interesting People: Part 3I got a phone call one day from someone who worked in a large company. “We need your (company’s) invoices!” he exclaimed. I snapped to...
Meet the Most Interesting People: Part 2We were on a visit to a customer when the CEO had a thought. He called someone on the phone and asked them to go to his house and fetch a...
