What Features Attract You the Most?
Asking this question to the customer is important as it lets you understand the psyche of the customer. It also allows you to understand what the customer values and what you can offer them.
When faced with a myriad of choices from product and product features, customers often choose one or two features which are most important to them. Understanding the features the customer holds dear is important so you can offer the right products to them.
Another reason for knowing the features the customers are attracted to is so that you can pass on the information to your supplier or to your manufacturing team. Knowing which features customers are attracted to can ensure that the features which are most coveted are included in the product or retained while the features with the least requirement may be dropped.
This helps the company maintain products that customers desire. Dropping unattractive features ensures that the product and processes are streamlined, and costs are reduced.
As a sales person you are not only the person at the point of sale, you are also the eyes and ears of the company who can convey customer’s requirements to the designers and manufacturers.
This will ensure that your company can have better products which are in line with customer requirements. This ensures product improvement and also better chances of future sales.