To Stand Out in a Competitive Market: Sell the Value
- Faisal Ghani Qureshi
- Jan 31, 2018
- 1 min read
Selling at a lower price is no guarantee for increase in sales.
Selling for price exposes you:
To price drops from the competitors
To price increases from your suppliers
To lower margins
And eventual obsolescence
Instead focus on the value you provide.
It could be quality, consistency, delivery, range, reach, scalability, compliance, availability, time saved, productivity, reliability, or transparency.
Let the customer see the benefit of working with you and the customer will buy for the outcome your product can provide.
Sell the value; not the price.
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